Magazine » The allure of diamonds
As Marilyn Monroe once said in Gentlemen Prefer Blondes “Diamonds are a Girl’s Best Friend” and while “the French gladly die for love, they delight in fighting duels, but (I) prefer a man who lives and gives expensive jewels”, and we can’t help but agree.
Marilyn always had a point when it came to jewellery and fashion in general, but why is there an addiction for jewellery and diamonds particular? One could say that there are only small stones. In reality, they are so much more.
Their rarity is alluring, creating magic with every sparkle. A diamond is certainly the most impressive gem, not just in visual appeal, but its composition and unique process in how it’s made too. Every woman dreamed of wearing a diamond ring, earing or pendent because it means prestige, luxury and purity. Diamonds are also known to inspire women’s beauty and power; they are signs of strength and grace, creating light like no other mineral.
Its connotations with love and marriage means an engagement isn’t truly special without a sparkler, no matter how big or small. It is the sign of not only marriage, but a long and happy one at that, being the symbol of 60 years of marital bliss, or maybe just marital on those days when they’re stealing the TV remote…
There is also a myth that if a women dreams of a diamond, she will have a success on her future relationships. Maybe you should take a five minute nap to find out.
A diamond’s connotations are certainly positive, and many invest in pieces for themselves, but why?
Whilst gold, silver and bronze make for exciting pieces, each diamond is unique like a snowflake because it forged from the nature. It’s like your diamond has its own personality. Complete with the beautiful casing to optimise its shine, it’s no wonder we’re addicted. With the luxurious factor, diamonds have an unattainable quality; however with the flourish in designers from the likes of UK retailers including Addicted Diamonds and other niche boutiques, the public can own their very own diamond.
The price of a diamond depends of many factors such as the size, the weight, the purity and the colour (also known as the four C’s) however, now diamonds ARE attainable yet haven’t lost any of that appeal.
Did you know that diamonds weren’t just clear? Coloured diamonds exist but they are rare and, if vivid enough, very expensive: blue, green, pink, yellow and white, they are more and more coveted. The red diamond is the rarest with only 10 of them in the world having been found with have more than 1 carat and costing approximately $900,000 per carat. Among the colourless diamonds, the most expensive are the pear diamonds; between $12,000-16,000 for 100 carats. What a gift!
More than a high financial value, the diamond has sentimental value. Often a gift for a special occasion, our diamonds quickly become some of most priced possessions. Is there a more beautiful present than jewellery?
Jewels and gems have always been closely related to feelings, and particularly the feeling of love. The stone has, for centuries, been the best present to prove your love and commitment. This investment stands the test of time across all generations. De Beers proved it in 1947, with its famous slogan ‘A Diamond is Forever’.
Girls dream of the day when they will wear their mother’s ring, which was also the one of her grandmother and even before that; a family heirloom passed through generations that serves to only magnify its value. Most of the time the ring casing is old-fashioned but you can change it or keep it for a vintage look.
Ladies, don’t say that you never thought about your ideal engagement ring before he proposes! Or given your other half a clue to what would be your perfect piece of bling. But Gentleman, even if you want to choose the best one for your soulmate, beware of scams. We know that your proposal will be stressful enough without the concept of such matters. In fact, although Valentine’s Day has been and gone, this is the most popular time to get engaged, and happens to be also the time of the year that most diamonds are sold. Retailers take this opportunity to increase their prices and sometimes they lie on the real value of the diamond you buy.
Be careful with your money because you aren’t getting the best value when you come to diamond shopping during this time of the year, you’ll get caught out.
You can save money by sourcing diamond jewellery from emerging businesses and young designers to get better value and a more unique gift for your soulmate.